Rivella – Immersive Storytelling
Rivella is iconic in Switzerland – just not always with Gen Z. For them, it’s the “weird whey drink.” So we met them where they live: memes, reels, and pop culture.
We transformed Rivella’s social presence into a sharp, funny, always-on Gen Z voice. A meme machine. A cultural commentator.
The result? 66 million touchpoints, 18 million video views, and a 1080% boost in engagement.
With Notch Interactive/Publicis Switzerland.
My role: Ideation, script writing, concept development, copywriting
🏆 Awards:
1 x Silver – SDV Award, Switzerland
1 x Industry Award – SDV Award, Switzerland