Marco Kamber
Senior Copywriter / Creative
The Deeper Dip Sauce
Davos
Nissan
Emmi
Unlimited Bottle
Biomed
Switch
Nespresso
Kunsthaus Zürich
Rivella Social Media
Caveo

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Further Clients: Allergan, Balenciaga, Burger King, Franke, Generali, Manor, Michel, Migros, NZZ, SWISS International Airlines, Tamedia, ApplePay

Emmi – High Protein Water

Emmi launched something that didn’t exist before:
High Protein Water – a mix between a protein drink and a vitamin water. Sounds weird at first, but makes perfect sense: you get the benefits of protein and proper hydration, without the milky heaviness of a shake.

Our task: build the brand from scratch. Look, feel, and tone of voice. The challenge? Position it in a space that didn’t exist yet – and set a new standard for what that shelf could look like. Together with the up and coming photographer Ella Mettler we created a brand image that is somewhat sporty, but not gym. And very distinct and still fluid. 

With TBWA\Switzerland.
My role: Concept development, copywriting.