Marco Kamber
Senior Copywriter / Creative
The Deeper Dip Sauce
Davos
Nissan
Emmi
Unlimited Bottle
Biomed
Switch
Nespresso
Kunsthaus Zürich
Rivella Social Media
Caveo

About
E-Mail



Further Clients: Allergan, Balenciaga, Burger King, Franke, Generali, Manor, Michel, Migros, NZZ, SWISS International Airlines, Tamedia, ApplePay

Kunsthaus Zürich

In spring 2018, Kunsthaus Zürich presented a major exhibition by Mexican artist Abraham Cruzvillegas – built on audience participation and creative freedom. I worked with the museum’s curators to develop a social campaign that pushed the show beyond the White Cube and into people’s lives.

With a fresh Tone of Voice and targeted ad strategy, we opened up the institution to a broader crowd. For skaters, it became a skatepark. For music lovers, a concert venue. A traditional museum, reimagined for the culture outside the institutional white cube.

My role: Creative direction, ideation, script writing, concept development, ad strategy, copywriting.