Nissan
Since 2022, I’ve led copy and concept development for Nissan’s campaigns in Switzerland, shaping their tone of voice and messaging across all channels. Every campaign runs seamlessly across OOH, TVC, OLV, digital, social, and native formats. Both nationwide and at dealer level we ensure a cohesive brand presence.
With TBWA\Switzerland.
My role: Ideation, concept development, copywriting, creative lead.