Rivella – Unlimited Bottle
Rivella is Switzerland’s favorite drink and hiking its favorite activity. The brief: ‘bring the two together.’ We answered with a very Swiss collab: Rivella in a SIGG Bottle. A limited-edition bottle, to be won via the POS. And it was more than this. It was also a free ticket – for cable car rides in 20 mountain destinations and unlimited free Rivella refills in mountaintop restaurants.
The results: 22M+ branded touchpoints. +21.8% engagement. 1M+ landing page hits. 180K people fighting for a bottle, 29% sales boost.
With Notch Interactive/Publicis Switzerland.
My role: Ideation, concept development, copywriting.
🏆 Awards:
1× Silver – Goldbach Crossmedia Award
1x Business Price – SDV Switzerland
2× Gold, 1× Bronze – SDV Switzerland
1× Shortlist – Best of Swiss Web