Switch
What’s more 🤯 than decoding tech vocabulary? But someone’s gotta do it. And honestly, doing it for Switch felt like a bit of an honor.
Partly government-owned, Switch manages the entire .ch domain registry, plus a range of essential services that keep Switzerland online. The challenge? Their old website explained all of that – in dense, deeply technical language. My job: translate it for normal humans.
My role: Tone of voice, copywriting.
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